Busabase brand
A calm identity for reviewed data.
Busabase is an approval-first database and knowledge base for AI agents. The brand should feel compact, product-native, monochrome, and trustworthy at small sizes.
Logo System
The Busabase mark is a compact record-card shape: three rows inside a rounded square. It should read as a data object, not a mascot, seal, or decorative app badge.
Color
The core brand stays monochrome. Color appears only when it communicates review state inside the product.
Graphite
#171717
Logo mark, wordmark, primary text, high-contrast controls.
Paper
#F8F8F7
Logo cutouts, app icon contrast, near-white brand surfaces.
Wakatake
#5E8C6A
Approved, merged, canonical, and added values.
Yamabuki
#C79A3E
Change Requests waiting for review.
Arai-shu
#B95B3F
Rejected, changes requested, destructive, and error states.
Asset Inventory
Size And Clear Space
- Icon-only minimum: 16px digital, 24px preferred in product chrome.
- Horizontal logo minimum: 112px wide in navigation or compact UI.
- Stacked logo minimum: 96px wide for square compositions.
- Clear space: at least half the mark width on every side.
Typography
Marketing headings use the app display serif. UI labels, body copy, and the logo wordmark stay sans-serif for compact product clarity.
Display
Review before truth
Interface
Change Request approved
Keep UI copy short, factual, and oriented around the review workflow.
Mono
cr_8q2p9f merged into base_companies
Usage Rules
- Keep the mark and wordmark proportions locked. Do not stretch, rotate, skew, or redraw them.
- Use the horizontal lockup for navigation, press kits, docs, and wide layouts.
- Use the stacked lockup only when a square or vertical composition needs the name.
- Use the icon alone only when space is constrained or the brand name is already nearby.
- Keep clear space around the logo at least equal to half the mark width.
- Use the app icon only for favicons, PWA install surfaces, and home-screen icons.
- Avoid busy backgrounds, gradients, photo overlays, and low-contrast placements.
Voice
Direct, not cute.
Trust-first, not alarmist.
Technical where it helps developers.
Short enough to survive translation.
Precise about review, approval, merge, and audit history.
Questions about Busabase brand assets?
For press, partnerships, or asset usage questions, contact the Busabase team.
brand@busabase.com